It’s ADIDAS (again!) and KAIYUN SPORTS not MACRON, not BOXT, or UNHCR

[Rzar]

lot of sponsorship is aimed at overseas viewers these days.

South African Hollywoodbets, sponsor of Brentford, uses its alliance with the bees to run a football training charity in South Africa which it gets local coverage because South Africans are premier league mad! It does have a small operation in the UK and Eire, but it dominance in SA makes it no8 in the top 50 betting sites globally. Brentford's organic support baseint big enough to warrant £6m shirt deal, but its prominence on it's home markets makes it worth it.

When Chang sponsored Everton, who for some reason had a big following in Thailand, they had about 50% of the market and allowed it to grow to 60%. But it was also the platform for creating an export market elsewhere in Asia then in Eastern Europe on the back of its brand identity in the Premier League.

The deal with SBOTOP netted Leeds the largest multi-year sponsorship. It's primarily a betting/gambling/gaming site serving East Asia. It does have a European operation, which grows from that deal, but the real eyeballs are across its home markets. Although its a Singaporean company, its big market is Indonesia where it runs 1500 weekly in-play betting operations which makes it the largest operator on live betting in the region.

etc, etc, etc

Most of the betting sponsors in the Prem don't even operate in the UK!

 

[Collymore!]

For what it's worth i also haven't:

• Bought a BOXT boiler;
• Opened an account with Football Index, Betbright or 888;
• Bought some Fawaz branded industrial freezer unit;
• Been to John Pye auctions;
• Shaken hands with Victor;
• Used a Capital One credit card, insured by Pinnacle; or
• Bathed in a bathtub, full of mediocre beers whilst wearing a pair of naff jeans.

I did once have a Panasonic mobile phone though but that was in 1996/97 and it was one of the only ones available.

That list is the point to a certain extent. The fact that you were able to recite that list of brands, and also their industry/product highlights the point.

It’s not about making you buy a specific product within a timeframe. It’s about large scale awareness and having their brand front-of-mind to a large scale, relevant, audience.

You may not have purchased a BOXT boiler, but I’ll guarantee that if your current boiler breaks down BOXT will be one of your replacement thoughts, even though you may still go with a Bosch…

For every 1000 people that need a new boiler, maybe X% will go with BOXT, and X% of those may never have heard of them before sponsoring football clubs.

Also, BOXT’s main reason for getting involved in football is more than likely the trades who fit boilers. Perfect audience to target.

Forest need to show the audience that can be reached outside of betting.

 

[GreeksBearingGifts]

And that's just with two Korean players signed. You should sign a couple yourself and guarantee a sponsorship with Samsung.

 

[Strummer]

You may not have purchased a BOXT boiler, but I’ll guarantee that if your current boiler breaks down BOXT will be one of your replacement thoughts, even though you may still go with a Bosch…

Worcester Bosch, please - the home appliance division are very particular about their branding!

Unfortunately, the large German conglomerate are picky when it comes to sponsorships; commercially, they only put money in where they have a real interest or involvement - this is why, if you watch the DTM (German Touring Car Championship) there is prominent Bosch sponsorship on each car, because Bosch provides the „control“ ECU that every DTM car uses for engine management. There are smaller commercial deals with some teams win the WEC (World Endurance Championships - think Le Mans) because Bosch provides components and backup for those teams (but not all, which is why you only see the Bosch branding on some cars).

There is also a significant commercial agreement with Formula-E, because (again) Bosch provides electronic components for the cars in that championship. It also means I can get cheap tickets for the Berlin Formula-E Grand Prix, so it‘s not all bad.

Bosch actually has a specific motorsports division, which develops and markets components for racing, such as engine management systems, components, cockpit electronics and similar stuff, right down to windscreen wiper systems. Those are (of course) highly specific, very small numbers, and mind-bogglingly expensive!

 

[Harvey]

I only say we look like amateurs without a shirt sponsor because that's what I've heard from people down here. I've literally had that said to me.

If I had my way all football shirts would be sponsor-free, and I love the way our shirt looks without one. But we're the only Premier League team without one and it's obvious to us and everyone else that the reason we don't have one some 4/5 games in is because we've screwed it up.

We should've just gone with BOXT.

 

[Omar Devone Little]

I'd argue that rather than looking small time, the absence of an advertising logo displays a touch of class

I think it looks better blank as would pretty much any shirt but I just think the absence of one, and being the only club without one makes us look amateurish as has been said. It's quite clear we haven't got one not because we've chosen to be different and classy but because we've been unable to negotiate one.

 

[valspoodle]

I'm beginning to think that we don't have sponsorship on the jersey because we don't want one for whatever reason.

If we really did mess up and there was a last minute panic and we had to accept a low offer, I'm sure there are many and varied firms who would be glad of a cut-price deal with a Prem club.

Perhaps EM's shipping company are sponsoring us. Through the owner, of course, and, unlike Fawaz, he doesn't want his name splashed across our shirts.

Clearly I don't know and neither do you.

 

[Strummer]

Clearly I don't know and neither do you.

A sound philosophy, VP, and one that many would do well to adopt and abide by.

It‘ll get sorted, when it‘s sorted. Or, as Oscar Wilde once wrote, „when it is all finished, it is the end. If it is not finished, it is not the end“.

Just relax and enjoy the ride.

 

[Otis Redding]

I think it looks better blank as would pretty much any shirt but I just think the absence of one, and being the only club without one makes us look amateurish as has been said. It's quite clear we haven't got one not because we've chosen to be different and classy but because we've been unable to negotiate one.

That's an opinion you're perfectly entitled to have. I just happen to strongly disagree with it.

 

[Rockabilly]

The fact my two new shirts are without sponsor, makes them look more timeless, which I like.

 

[Omar Devone Little]

A sound philosophy, VP, and one that many would do well to adopt and abide by.

It‘ll get sorted, when it‘s sorted. Or, as Oscar Wilde once wrote, „when it is all finished, it is the end. If it is not finished, it is not the end“.

Just relax and enjoy the ride.

Might as well just all log off then if we only discuss Forest-subjects then we actually have genuine knowledge of.

 

[Otis Redding]

Might as well just all log off then if we only discuss Forest-subjects then we actually have genuine knowledge of.

I think I can speak for him by saying Valspoodle's comment was that some seem to confuse their opinion with fact whist discussing Forest subjects.

 

[valspoodle]

Might as well just all log off then if we only discuss Forest-subjects then we actually have genuine knowledge of.

How did I know that response would arrive quite quickly?

Just more opinions.

 

[Morpeth]

That list is the point to a certain extent. The fact that you were able to recite that list of brands, and also their industry/product highlights the point.

It’s not about making you buy a specific product within a timeframe. It’s about large scale awareness and having their brand front-of-mind to a large scale, relevant, audience.

You may not have purchased a BOXT boiler, but I’ll guarantee that if your current boiler breaks down BOXT will be one of your replacement thoughts, even though you may still go with a Bosch…

For every 1000 people that need a new boiler, maybe X% will go with BOXT, and X% of those may never have heard of them before sponsoring football clubs.

Also, BOXT’s main reason for getting involved in football is more than likely the trades who fit boilers. Perfect audience to target.

Forest need to show the audience that can be reached outside of betting.

I understand how marketing works as much as anyone and agree with almost everything you say, except for:

A) The fact I just googled the list of sponsors to ensure completeness rather than listing them off the top of my head ; and

B) When I say ‘betters are gonna bet’ it means exactly that. I would need to be in the market to make a bet (or buy a boiler) and then I might choose our sponsor. If I’m not, I won’t. So who really cares if it’s our sponsor who gets my money or some other betting company.

We may as well take the money off any company with big enough pockets. Don’t get me wrong, gambling companies can be total arseholes with questionable integrity but you don’t cut your nose off to spite your face for something that loads of people do and enjoy. It’s not illegal and isn’t considered immoral in this country, just poorly regulated probably.

 

[Redemption]

SBOTOP, the Leeds sponsor has since February 2015, had a policy not to take bets from countries where making or accepting bets is illegal.

The overwhelming majority of its customers come from mainland China where betting is illegal and betting customers often face arrest.

They wete also involved in the Derby/Norwich match fixing scandal.

Its a global trade where there isn't a single law.

Would you take their dollar?

 

[Harvey]

SBOTOP, the Leeds sponsor

Can we not mention Savile please

 

[Danga]

Got an email earlier from DH gate to say my kids shirts will be delivered this week.... got to laugh some Chinese sweatshop can get a shirt made and shipped from half way around the world yet the club shop can't get one shipped 8 miles....

This clubs an absolute joke sometimes, if it were a restaurant or other business within the entertainmennt industry without loyal customers it would have been shut years ago because it can't organise a piss up in a brewery.... owners come and go but the admin and organisation is still shit.

Let us know how you get on with them and post a few pictures up. I'd be interested in getting one to play 5 a side in and wear till they come down in price during the black friday sales (they might have stock by then).

 

[Barry]

Will do.

 

[GreeksBearingGifts]

I'm beginning to think that we don't have sponsorship on the jersey because we don't want one for whatever reason.

If we really did mess up and there was a last minute panic and we had to accept a low offer, I'm sure there are many and varied firms who would be glad of a cut-price deal with a Prem club.

Perhaps EM's shipping company are sponsoring us. Through the owner, of course, and, unlike Fawaz, he doesn't want his name splashed across our shirts.

Clearly I don't know and neither do you.

UEFA do not take "sponsorhip" which is not real sponsorship very lightly. PSG got into trouble for such ploys.

 

[valspoodle]

UEFA do not take "sponsorhip" which is not real sponsorship very lightly. PSG got into trouble for such ploys.

Fawaz sponsored himself with no problems. Have the rules changed? If we don't pay over the odds, surely anybody can sponsor anybody? Do the rules say you have to place the sponsors name on the jersey?

 

[Steve B]

And that's just with two Korean players signed. You should sign a couple yourself and guarantee a sponsorship with Samsung.

EM looking lean and fit after the summer break in the background there

 

[GreeksBearingGifts]

Fawaz sponsored himself with no problems. Have the rules changed? If we don't pay over the odds, surely anybody can sponsor anybody? Do the rules say you have to place the sponsors name on the jersey?

Fawaz had his company's name on your shirt. I meant your scenario: how would sponsorship be justified without some visibility of the sponsor's company?

 

[Flaggers]

It could be a philanthropic gesture

 

[Flaggers]

We put Framework on our shirts without them paying so why can't the reverse ever be true?

 

[Robert Learnshaw]

Any danger of a sponsor forest?