Otis Redding
Try A Little Tenderness
Without wishing to be too much of a conspiract theorist, the current entertainment at FIFA and UEFA could potentially open the door for a rival ruling body to be formed, featuring the likes of News Corp in prominent roles. Take the biggest clubs, the best players, turn them into franchises, televise the lot.
Although on a much much smaller scale, think what they did with BDO and PDC darts, and also what Kerry Packer did with cricket in Australia. Won't sell us the current rights, we'll create our own.
Sadly for football, rather than a conspiracy theory, that seems like a plausible scenario.