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It’s ADIDAS (again!) and KAIYUN SPORTS not MACRON, not BOXT, or UNHCR

Otis Redding

Try A Little Tenderness
I think Paul Smith don't want to be associated with football and one club because it may hurt their sales from fans of other (rival) clubs.
You'll see that I was pretty sceptical about the prospect of any potential partnership with PS when I mentioned the name. I was just stating it's a sponsorship name I'd could probably be amenable to seeing on our shirt.
 

Rockabilly

GAFF LAD. "Open your knees and feel the breeze"

REDDERS78

Jack Armstrong
I think Paul Smith don't want to be associated with football and one club because it may hurt their sales from fans of other (rival) clubs.

It's probably the same reason why Pretty Green isn't associated with Man City.

Solid point that often gets overlooked.

Whilst sponsorships can work commercially for certain brands it can also alienate a portion of the audience, especially with smaller or more locally based sponsors.
 

GOBIAS

Ian Bowyer
Solid point that often gets overlooked.

Whilst sponsorships can work commercially for certain brands it can also alienate a portion of the audience, especially with smaller or more locally based sponsors.
Most companies would sponsor both Celtic and rangers to presumably avoid upsetting one side of the bigoted divide 🤣
 
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REDDERS78

Jack Armstrong
Most companies would sponsor both Celtic and rangers to presumably avoiding one Sid did the bigoted divide 🤣
Thats the other option. NTL sponsored both at the same time I think?

Takes away association for the simpleton fan base of each set of fans.

I actually know Notts fans that wont wont wear anything red. I love my black n white Pumas personally.
 

GOBIAS

Ian Bowyer
Thats the other option. NTL sponsored both at the same time I think?

Takes away association for the simpleton fan base of each set of fans.

I actually know Notts fans that wont wont wear anything red. I love my black n white Pumas personally.
Yeah carling and tennents did it too.
 

Otis Redding

Try A Little Tenderness
Solid point that often gets overlooked.

Whilst sponsorships can work commercially for certain brands it can also alienate a portion of the audience, especially with smaller or more locally based sponsors.
I understand what you're saying, but I strongly doubt having Paul Smith (purely as an example) displayed on the front of our shirt would have any negative impact in Paris, Rome, Tokyo, New York, LA, Beijing, or anywhere else in Asia for that matter, in terms of potential lost sales. Other than Nottingham and London there are only a handfull of other UK cities where that brand has a presence.
 

Redemption

One less gobshite...
I understand what you're saying, but I strongly doubt having Paul Smith (purely as an example) displayed on the front of our shirt would have any negative impact in Paris, Rome, Tokyo, New York, LA, Beijing, or anywhere else in Asia for that matter, in terms of potential lost sales. Other than Nottingham and London there are only a handfull of other UK cities where that brand has a presence.
Either it's a global brand or its not. If its not, there's no chance it will be on the front of a shirt in any case other than some kind of altruism.

A quick search shows 2022 it's turnover was just under £200m - I'd very much doubt it's entire promotion budget reaches £500k, let alone having sufficient to sponsor an EPL team.
 
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REDDERS78

Jack Armstrong
I understand what you're saying, but I strongly doubt having Paul Smith (purely as an example) displayed on the front of our shirt would have any negative impact in Paris, Rome, Tokyo, New York, LA, Beijing, or anywhere else in Asia for that matter, in terms of potential lost sales. Other than Nottingham and London there are only a handfull of other UK cities where that brand has a presence.

Sorry mate, I wasnt refering to PS specifically, just about the local brand thing.

I agree, PS would probably have zero impact on global sales, although a highley doubt its a route they would take as a brand, not "blokey" enough.

For Stone Island, it would be suicide. These guys know their market.
 

REDDERS78

Jack Armstrong
Either it's a global brand or its not. If its not, there's no chance it will be on the front of a shirt in any case other than some kind of altruism.

A quick search shows 2022 it's turnover was just under £200m - I'd very much doubt it's entire promotion budget reaches £500k, let alone having sufficient to sponsor an EPL team.

Its a fair point he makes. not all global brands 'fit' football.
 

Otis Redding

Try A Little Tenderness
Sorry mate, I wasnt refering to PS specifically, just about the local brand thing.

I agree, PS would probably have zero impact on global sales, although a highley doubt its a route they would take as a brand, not "blokey" enough.

For Stone Island, it would be suicide. These guys know their market.
I completely take your point about Stone Island in terms of the football terrace culture it's successfully cultivated.

However, as you imply, having Paul Smith on the shirt could have a fairly significant impact for Forest in terms of world-wide exposure.
 

Apollo11

First Team Squad
Would love to see the reaction of the people that are shocked at a £75 shirt when they announce the price of a football shirt made by Paul Smith.

Would entice a new sort of crowd that don't give a shit about football but want something with Paul Smith on it so sales would go through the roof as this is the cheapest thing they could find.
 

Strummer

Socialismo O Muerte!
LTLF Minion
If Sir Paul Smith designed a Forest shirt, I’d probably buy one for each day of the week, regardless of the cost (which would undoubtedly be, ah, impressive).

Paul Smith clobber is extremely good quality and cool as f*ck.
 

Strummer

Socialismo O Muerte!
LTLF Minion
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