Redemption
Chief Eye Roller
They sell merchandise and licencing of the logo of course. This nets them over £100m per season. But it comes from a legacy of perpetual winning, not from selling the brand.You think big clubs like Man U, Liverpool etc rely on gate receipts alone and funding from owners?
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But Liverpool's biggest investment in the last 10 years has been on creating extra capacity. A new stand, with 8500 extra seats, and stand redevelopment with 5000 extra seats.