It's not even 5.01pm yet. There's a load of time.
To be honest, I am not sure I should expect the previous sub to have been transferred; I suppose with them saying that annual-pass subscribers would receive some sort of code, to be put into (somewhere) to make it work for the remainder of this season, that actually migrating existing subscriptions might be too much like hard work...
The fluff videos and interviews all work though, and picture-in-picture now works on the iPad (which the iFollow app specifically disabled).
I shall wait and see if new mobile apps turn up later.