Statto
Free Kick Specialist
It seems nonsensical why they were scrapped, don't see the point really.It's a shame there's no reserve games now, they would be ideal for this situation and returning players from injury. Also for players such as Jimmy Sinclair to show their stuff.
Plus they were great to take kids as they were free matches to get them interested, remember you're more likely to change your wife than your club, so catch them young.
It gives players in the 25 but who don't play regularly aside from the odd cover match or a few mins off the bench every now and then match practice. (like John Victor)
It gives players not in the 25 football for when they do move on or if they need to be registered.
For players who are in the academy trying to transition into the first team it gives them the chance to play with older pros rather than just their age group.
For players who are coming back from injury it gives them a chance to get some match practise albeit not at the same level as playing for the first team (though we have done this with Bakwa and Aina recently).
Plus as you say, gets people in to see the team if it's free or cheap which is fine to take little kids to without the hassle of paying a lot to (try and) get a ticket for a full stadium.